New Platform to Help Philippine Businesses Navigate E-Commerce

By Patricia Mirasol

ECOMEX 2026 launches to help Philippine businesses grow in the e-commerce space.

Government leaders, entrepreneurs, and industry experts launched E-Commerce Expo Philippines (ECOMEX) 2026 on July 9, introducing a platform to help businesses navigate the demands of digital commerce.

Organized by the Philippine SME Business Expo (PHILSME) and organized by MediaTrix Solutions Inc., ECOMEX is an expo, conference, and networking event for entrepreneurs, online sellers, and digital innovators scheduled for November 20–21, 2026, at SMX Convention Center Aura in Taguig.

Sustaining the country's digital economy requires collaboration among government, businesses, consumers, and industry stakeholders, according to Department of Trade and Industry E-Commerce Bureau Director Eryl Royce Nagtalon in his keynote message.

"Maintaining a safe and reliable e-commerce environment is a shared responsibility,” he said at the launch. “Achieving this requires all of us—the government, the industry, and every Filipino entrepreneur and consumer—working together."

Frequently Asked Questions

What is ECOMEX 2026, and when will it take place?

ECOMEX 2026 is an e-commerce expo and networking event for entrepreneurs by PHILSME. It runs November 20–21, 2026, at SMX Convention Center Aura, Taguig.

Who launched ECOMEX 2026, and what is its purpose?

Launched July 9 by government and industry leaders, ECOMEX 2026 is a platform connecting government, technology providers, brands, and entrepreneurs to help businesses navigate digital commerce.

How much is the Philippine e-commerce market projected to grow by 2031?

Industry projections cited at the launch show the Philippine e-commerce market growing from about $20 billion in 2026 to $38 billion by 2031.

What did DTI's Eryl Royce Nagtalon say about sustaining the digital economy?

DTI's Eryl Royce Nagtalon said sustaining the digital economy requires collaboration among government, businesses, and industry stakeholders, calling a safe e-commerce environment a shared responsibility.

What advice did entrepreneur Chinkee Tan give Filipino e-commerce entrepreneurs?

Chinkee Tan advised business owners to look beyond their products, saying success depends on continuous learning and building trust and lasting customer relationships.

Patricia Mirasol

Managing Editor

Patricia Mirasol has spent the better part of a decade telling stories that matter, and building the teams and platforms to tell them well. A former multimedia journalist and producer at BusinessWorld — where she covered health, technology, and MSMEs and eventually co-led the online team — she's now managing editor at the refreshed The Business Manual.

Her work has been recognized by the Philippine Space Agency, the Philippine Press Institute, and the Department of Science and Technology, and spans articles, podcasts, videos, and immersive long-form features on topics close to everyday Filipino life: motorcycle taxis, water systems, and beyond.

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