Marketing

Brand Building
How is Lacoste reconnecting with its tennis and brand heritage?

Lacoste Updates Visual Identity to Celebrate Brand Heritage

Marketing
Protecting your brand name means fixing internal quality and service issues before disappointed customers take their complaints online. Photo by ROCKETMANN TEAM on Pexels.

Why Social Media Crises Are Business Problems in Disguise

Brand Building
Spotify leverages social media backlash over its temporary 20th-anniversary logo into a viral marketing moment.

How Spotify’s Disco Ball Logo Became a Viral Branding Moment

Digital Marketing
The "Millennial PR vs. Gen Z Social" Trend: What It Means for Digital Marketing in the Philippines. Design by Amiel Angeles.

How Millennial PR and Gen Z Social Redefine 2026 Marketing

Brand Building
The Devil Wears Prada 2 is more than a nostalgic comeback. It is a business case on how cultural memory, strong intellectual property, and shared experiences can revive cinema attendance. Photo courtesy of 20th Century Studios.

Why ‘The Devil Wears Prada 2’ Could Bring Audiences Back to Cinemas

Marketing
Implement foundational relationship management and PR principles from Philippine industry veteran Susan Joven to build lasting business networks and client trust. Photo courtesy of Ginggay Joven-Dela Merced.

PR Principles That Never Go Out of Fashion

Brand Building
In the Philippines, constant vouchers and flash deals have trained consumers to chase the next price drop rather than remain loyal to specific brands. To achieve sustainable growth and avoid squeezing margins, businesses must shift their focus from fleeting promotional strategies to authentic customer experiences.

The Discount Trap: Customer Retention Challenges in a Deal-Driven Market

Digital Marketing
The digital marketing playbook that dominated the last decade no longer works in the intelligence age. Marketing is no longer about being seen. It is about being recommended.

From Digital to Intelligent: The New Age of AI-Powered Marketing

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