Brand Building

Brand Building
How is Lacoste reconnecting with its tennis and brand heritage?

Lacoste Updates Visual Identity to Celebrate Brand Heritage

Brand Building
Spotify leverages social media backlash over its temporary 20th-anniversary logo into a viral marketing moment.

How Spotify’s Disco Ball Logo Became a Viral Branding Moment

Brand Building
The Devil Wears Prada 2 is more than a nostalgic comeback. It is a business case on how cultural memory, strong intellectual property, and shared experiences can revive cinema attendance. Photo courtesy of 20th Century Studios.

Why ‘The Devil Wears Prada 2’ Could Bring Audiences Back to Cinemas

Brand Building
In the Philippines, constant vouchers and flash deals have trained consumers to chase the next price drop rather than remain loyal to specific brands. To achieve sustainable growth and avoid squeezing margins, businesses must shift their focus from fleeting promotional strategies to authentic customer experiences.

The Discount Trap: Customer Retention Challenges in a Deal-Driven Market

Brand Building
Being seen is no longer enough. Brands must bridge the gap between awareness and the pillars of growth: credibility, emotional connection, and sustained engagement.

Why Meaning and Community Drive Loyalty and Long-Term Brand Growth

Brand Building
People are using design through platforms such as Canva to celebrate meaningful relationships of all kinds on Valentine's Day.

Using Design to Celebrate Meaningful Relationships

Brand Building
Sting Mercedes-AMG Petronas F1

Sting Energy Revs Up Brand Equity Through Mercedes-AMG PETRONAS F1 Partnership

Brand Building

Strategic Brand Building: Build To Be Remembered

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