Case Studies

Case Studies
This article about a business scenario is adapted from an Asian Institute of Management business case for classroom discussion.

How Does the Sales Process Impact a Product Launch?

Case Studies
A 2025 study offers insights into how the fresh agri-supply chains of developing countries can be optimized.

How Do Dynamic Capabilities Impact the Performance of Fresh Agricultural Firms in Volatile Environments?

Case Studies
A simulation study co-authored by AIM researchers indicates that taxi ridesharing can decrease overall commuter travel times by reducing passenger wait periods during peak hours.

How Can Taxi Ridesharing Optimize Commuting Time?

Case Studies
Researchers leverage machine learning and tricycle GPS data to demonstrate how localized land use patterns directly drive traffic congestion in developing urban centers.

How Does Land Use Affect Public Vehicle Speeds in Developing Cities?

Case Studies
Agentic AI transforms modern branding from one-off campaigns into continuous and fluid consumer interactions.

Agentic AI in Branding: How Organizations Should Use It Strategically

Case Studies
Companies with robust financial health experience the most significant improvements in their sustainability ratings after issuing green bonds.

Do Green Bonds Actually Improve Environmental Scores? Here’s What the Latest Data Says

Case Studies
Many women may not perceive gender inequity in HRM practices, pointing to deeper structural and cultural factors shaping how workplace fairness is experienced and interpreted, a 2025 study finds.

Is Gender Inequity in HRM Practices Perceived to be Lower in the Philippines?

Case Studies
Adima Isnaji Balaman, a full-time housewife and single mother, is crowned Grand Champion of TikTok Shop’s Live to Shine in the livestreamed finale.

TikTok Shop Announces Winners of “Live to Shine” Creator Competition

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