Marketing

Digital Marketing
A recent study sheds light on how Filipino Gen Z discovers and learns more about new products. They now make up 38% of the country's population.

Latest Gen Z Insights: How They Discover Products Online

Digital Marketing

AI, Integrated Services, and the Future of Marketing, According to Jos Ortega, Havas Ortega Chairman and CEO

Brand Building

Avignon Clinic Ushers in Its Alabang Grand Clinic with New Brand Ambassadors, Marian Rivera-Dantes and DingDong Dantes

Digital Marketing
Brands engaging in email marketing should keep certain dos and don'ts in mind in order to have an effective campaign or strategy.

6 Email Marketing Dos and Don’ts for Best Results

Marketing
Press releases remain an integral part of a brand's public relations and marketing strategy, and doing it incorrectly can create a number of issues.

Press Release 101: Why is It Important for a Brand?

Digital Marketing
The Business Manual takes a closer look at Digital Marketing Trends for 2024 according to some of the top marketing research companies.

5 Digital Marketing Trends for 2024 that Marketers Need to Know

Digital Marketing
These are the four social media trends that brands should pay attention to when crafting strategies in order to stay competitive online this year.

Social Media Trends that Brands Should Take Note of in 2024

Digital Marketing
Stanley tumblers have gone from targeting blue collar workers and campers to catering to females after a car fire TikTok video led to the brand going viral.

How Going Viral Helped Boost the Sales of These Social Media-Famous Tumblers

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