best practices

Digital Marketing
These are the four social media trends that brands should pay attention to when crafting strategies in order to stay competitive online this year.

Social Media Trends that Brands Should Take Note of in 2024

Features
UnionBank’s decision to change its mindset, retool, and upskill itself has powered its digital transformation and made it the best retail bank in the country.

UnionBank Credits Mind Shift for Growth and Digital Transformation

Business 101
While there is a trend towards job title inflation, the practice has been mostly unsuccessful as professionals consider other factors more important.

What Is Job Title Inflation? Why It’s Ineffective in Attracting Talent in the Philippines

Business 101
When done right, employee-generated content (EGC) can convey a brand's authenticity to the audience while encouraging employee engagement as well.

EGC 101: How to Make the Most of Employee-Generated Content

Business 101
Aya Zafe, artist and owner of Curious Case, provides insights for every artist and art business on how to price their work.

[ASK TBM] Art Business 101: How Should Artists Price Their Work?

Features
Apron Girl PH Len Ilagan-David shares how she started her baking business during the pandemic just four months after giving birth.

How This Mom’s Online Baking Business Succeeds in a Competitive, Crowded Market

Business 101
Apron Girl PH owner Len Ilagan-David shares her story, insights, and tips on how to stand out in the competitive online food business market.

[ASK TBM] How to Stand Out as an Online Food Business

Features
The owner of The Heel Project Manila, shares her story of turning her college requirement into a full-fledged business selling Marikina shoes.

From Student Entrepreneur to Thriving Business Owner Selling Marikina Shoes

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