customer experience

Leadership Lessons
Netizens say movie tickets are too expensive. Is price the real reason Filipinos are staying away from cinemas, or is the value of moviegoing changing?

Are Movie Tickets Too Expensive? Why Filipinos Need More Than a La-Z-Boy Seat to Return to Cinemas

Brand Building
In the Philippines, constant vouchers and flash deals have trained consumers to chase the next price drop rather than remain loyal to specific brands. To achieve sustainable growth and avoid squeezing margins, businesses must shift their focus from fleeting promotional strategies to authentic customer experiences.

The Discount Trap: Customer Retention Challenges in a Deal-Driven Market