PICKUP COFFEE Targets 800 PH Branches by 2026; Debuts New Franchise Model
How much does a PICKUP COFFEE franchise cost? What is the ROI? Here’s what potential franchisees need to know.
Coffee chain PICKUP COFFEE expects to increase its store count in the Philippines to 800 by 2026, according to the company’s global managing director, Francis Flores.
He told The Business Manual that the brand plans to open 250–300 branches by the end of 2026. Of the projected openings, 150–200 will be operated by the company, while 100 branches will be run by partners under its new franchising model.
The brand operates over 500 stores in the Philippines at present.
The global managing director identified Northern Luzon, Boracay, and Siargao as key locations where PICKUP COFFEE has yet to open a branch.
“We’re not yet in a lot of airports. Wala pa kami sa mga hospitals–daming nangangailangan ng kape doon (We’re not yet in the hospitals–a lot of people need coffee there),” Flores said in an interview on May 12.
PICKUP COFFEE Franchise: P1.7M Investment and 18-Month Payback Period
The coffee chain discussed the franchising business model at a May 12 media event, following its launch at the April 24 to 26 Franchise Asia Philippines expo.
PICKUP COFFEE has had over 6800 inquiries since the April launch, according to Franchise Head Hazel Hernandez-Francisco.
“There were a lot of inquiries during the [Franchise Asia Philippines] expo from all walks of life. Businessmen, OFWs (Overseas Filipino Workers), OFW wives, students, and some of the partners of the biggest franchise businesses in the Philippines,” she said.
Franchisees will be able to recoup the costs of their initial investment into franchising in 18 to 24 months, PICKUP COFFEE said in its May 12 presentation.
Flores said their franchising payback beats the fast-food industry average of five years, and that the estimated initial investment ranges from P1.7 to 2 million per location.
“In March, our same-store sales growth—that means ito yung sales from our existing stores—kasi of course our total sales…more than doubled because we’re opening more, right? In March alone…we grew 18% on top of 20%,” he said.
Updated on May 14, 2026.
Frequently Asked Questions
The coffee chain aims to increase its total store count in the Philippines to 800 branches by the end of 2026. According to Global Managing Director Francis Flores, the brand plans to open between 250 and 300 new branches, with approximately 100 of these being operated by partners under their newly launched franchising model.
The estimated initial investment for a PICKUP COFFEE franchise ranges from P1.7 million to P2 million per location. This investment covers the costs associated with setting up the branch under the brand’s new business model, which was officially debuted during the Franchise Asia Philippines expo in April.
Franchisees can expect a relatively quick payback period of 18 to 24 months. Francis Flores noted that this 1.5 to 2-year timeline significantly beats the fast-food industry average, which typically sits at around five years, making it an attractive option for business owners and OFWs.
The brand is looking to establish a presence in areas where it has not yet opened branches, specifically identifying Northern Luzon, Boracay, and Siargao as priority regions. Additionally, the company plans to expand into high-traffic, high-need areas such as airports and hospitals.
Since the launch of the franchising model in late April, the company has received over 6,800 inquiries. Interest has come from a diverse group of potential partners, including seasoned businessmen, Overseas Filipino Workers (OFWs) and their spouses, students, and partners of major existing franchise businesses.
