social media

Digital Marketing
Sports bars in Metro Manila have been drumming up interest in the World Cup 2026 on social media. This has resulted in an increase in both foot traffic and sales due to Filipinos’ interest in World Cup 2026 viewing parties. Photo by Pressmaster on Pexels.

Local Sports Bars See an Increase in Sales Due to World Cup 2026 Interest

Digital Marketing
The "Millennial PR vs. Gen Z Social" Trend: What It Means for Digital Marketing in the Philippines. Design by Amiel Angeles.

How Millennial PR and Gen Z Social Redefine 2026 Marketing

Features
Canva’s 2023 Visual Economy Report lists the 10 digital channels and visual media that global business leaders prefer using to reach customers.

What Are the Top Digital Channels for Business Leaders?

Digital Marketing
The Business Manual takes a closer look at Digital Marketing Trends for 2024 according to some of the top marketing research companies.

5 Digital Marketing Trends for 2024 that Marketers Need to Know

Features
Social media app TikTok is facing a possibility of being banned in the Philippines following the filing of House Bill 10489.

Is This Social Media App About to be Banned in the Philippines?

Digital Marketing
Stanley tumblers have gone from targeting blue collar workers and campers to catering to females after a car fire TikTok video led to the brand going viral.

How Going Viral Helped Boost the Sales of These Social Media-Famous Tumblers

Digital Marketing
TikTok Shop's recently held Pilipinas Summit 2024 aims to showcase how the app's e-commerce feature has redefined its shopping experience.

This Social Media App Showcases Its Redefined Shopping Experience

Business 101
When done right, employee-generated content (EGC) can convey a brand's authenticity to the audience while encouraging employee engagement as well.

EGC 101: How to Make the Most of Employee-Generated Content

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