Digital Advertising Company Appoints New Chair
The company’s new chairperson has over 30 years of transformative leadership in the Philippine advertising industry.
Hepmil Philippines, a leader in digital advertising and the creator economy, has appointed Joanna Chan Mojica as Chairperson of the Board. Mojica has previously worked with the likes of Jollibee, Unilever, Unilab, CDO, and Century Pacific Food, alongside agency partners such as Publicis Groupe and GroupM.
In her new role, Mojica will advise and report directly to Hepmil Media Group CEO Karl Mak. She will likewise partner closely with Erwin Razon, General Manager of Hepmil Philippines.
“Joanna brings unmatched expertise and a legacy of leadership to our team,” Razon said of the new chairperson. “Her strategic vision aligns perfectly with our mission to innovate and grow in this dynamic industry.”
“With her steering the board, we’re poised to set new benchmarks for excellence,” he added.
Who is Joanna Chan Mojica?
Known for her data-driven strategies and visionary leadership, Mojica has shaped the industry’s evolution. The depth of her experiences has been shaped by her past roles, including as Connexion Head at Unilab Inc., Chief Media Officer at Dentsu Aegis Network Philippines, and CEO of Starcom MediaVest Group.
She was also previously the Investment Head of GroupM and held Media Director roles in MindShare and J. Walter Thompson.
Her vision for Hepmil’s future
Hepmil Philippines’ success and rapid ascent are evident in its expanding workforce as the headcount is set to surpass 100 full-time employees by the end of 2025. The company’s collaborations with clients such as Unilab and Century Pacific Food have cemented its reputation as a creative and strategic force in the industry.
Hepmil’s innovative campaigns have received recognition and accolades, such as the award-winning Generation Joy program with Jollibee, which won at the 60th Anvil Awards. Mojica’s appointment as chairperson is a strategic one for the company as it drives the next chapter of growth in the Philippines’ digital advertising and creator economy.
“The landscape of content and advertising is shifting—audiences crave authenticity, brands seek cultural relevance, and creators are at the forefront of this evolution,” Mojica said of her vision for Hepmil’s future. “Hepmil Philippines is in a unique position to drive this transformation, bridging the gap between brands and creators in a way that is both strategic and impactful.”
She added, “I look forward to contributing to this journey, while also continuing to champion innovation across the broader media and marketing ecosystem.”
Frequently Asked Questions
Joanna Chan Mojica was appointed Chairperson of the Board of Hepmil Philippines. She brings over 30 years of advertising industry leadership, having previously worked with brands including Jollibee, Unilever, Unilab, CDO, and Century Pacific Food.
Mojica previously served as Connexion Head at Unilab Inc., Chief Media Officer at Dentsu Aegis Network Philippines, and CEO of Starcom MediaVest Group. She also held Investment Head and Media Director roles at GroupM, MindShare, and J. Walter Thompson.
Hepmil Philippines is a digital advertising and creator economy company known for campaigns such as Generation Joy with Jollibee, which won at the 60th Anvil Awards. Its workforce is projected to surpass 100 full-time employees by the end of 2025.
As Chairperson of the Board, Mojica will advise and report directly to Hepmil Media Group CEO Karl Mak, while working closely with Erwin Razon, General Manager of Hepmil Philippines.
Mojica has said she aims to help Hepmil Philippines bridge the gap between brands and creators as audience demand shifts toward authenticity and cultural relevance, while continuing to champion innovation across the broader media and marketing industry.
