Nestlé Philippines Welcomes New Chairman & CEO
Mauricio Alarcón previously served as CEO of Nestle Central and West Africa Region, and comes with 25 years of experience in Nestle’s global operations.
Nestlé Philippines has announced the appointment of Mauricio Alarcón as its new Chairman and Chief Executive Officer, effective July 2025, according to a report by the Philippine Daily Inquirer. The appointment comes following the reassignment of his predecessor, Kais Marzouki, to lead Nestlé’s Greater China operations.
Alarcón boasts over 25 years with Nestlé, with extensive leadership roles in Latin America, Europe, Australia and Africa. Most notably, he served as CEO of Nestlé Central and West Africa for 16 years. Under his guidance, the region earned the prestigious Virtuous Circle Award, an internal recognition by Nestlé, and a testament to his strong leadership and community engagement.
A native of Mexico, Alarcón earned his master’s degree in engineering from the University of Manchester and completed an Executive Development program at IMD Business School. Before joining Nestlé Mexico in 1999, he gained experience in industrial and banking sectors, laying a solid foundation for his corporate career.
“Joining Nestlé Philippines is both an honor and a responsibility,” Alarcón stated. “Together with our teams and partners, my aspiration is to take our business to new levels, in doing good for Filipinos and the planet. In an increasingly complex and ever-changing environment, we can only achieve our goals by working together.”
Nestlé Philippines plays an important role in Nestle’s global operations, ranking as its sixth largest market according to Marketech.apac.com. It has been in the country for over a century, employing 3,700 individuals nationwide.
Recognized as one of the Philippines’ top corporations, its products rank number one or a strong number two in their respective categories.
The company earlier reported that it intends to invest Php6 billion in its Philippine operations until 2027, equivalent to an annual investment of Php2 billion.
In 2024, Nestlé Philippines reported revenues of 2.67 billion Swiss francs or Php190 billion pesos, according to Statistica.
Mauricio Alarcón’s appointment marks a strategic continuation of Nestlé Philippines’ long-standing commitment to growth, innovation, and sustainability. His global leadership experience complements the company’s vision to deepen its impact in local communities, elevate product excellence, and strengthen its role in the country’s food and beverage sector.
Frequently Asked Questions
Mauricio Alarcón is the new Chairman and CEO of Nestlé Philippines, effective July 2025. He succeeds Kais Marzouki, who transitioned to lead Nestlé’s Greater China operations.
Mauricio Alarcón has over 25 years of global operations experience within Nestlé. He previously served as the Chief Executive Officer for the Nestlé Central and West Africa Region.
Nestlé Philippines plans to invest Php 6 billion in its local operations through 2027. This strategy allocates an annual investment of Php 2 billion to drive corporate growth.
Nestlé Philippines ranks as the sixth largest global market for Nestlé. Operating for over a century, the high-authority local subsidiary currently employs 3,700 individuals nationwide.
Nestlé Philippines generated revenues of 2.67 billion Swiss francs, or approximately Php 190 billion, in 2024. Most of its product lines maintain number one market positions.
