CEO Profiles January 29, 2024
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Pioneering Leadership in Construction: CEO Awards Honoree Alice Eduardo

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The Founder, President and CEO of Sta. Elena Construction, Alice Eduardo, receives honors from The Business Manual CEO Awards.

The Business Manual is proud to honor Alice Eduardo, Founder, President and CEO of Sta. Elena Construction, as a recipient of the CEO Awards. Alice Eduardo stands as a testament to the power of visionary leadership and perseverance in the construction industry. As the President and CEO of Sta. Elena Construction and Development Corporation, she has transformed the company into a formidable force in the construction sector, challenging norms and setting new standards.

alice eduardo

The Rise of Sta. Elena Construction

Beginning with a modest start renting out four sets of cranes, Alice Eduardo secured the ascent of Sta. Elena Construction by partnering with a Japanese firm for a major power plant project in Batangas. This pivotal moment marked the beginning of Sta. Elena’s journey to becoming a construction powerhouse renowned for its expertise in engineering and state-of-the-art equipment.

Under Eduardo’s leadership, Sta. Elena has been instrumental in the construction of critical infrastructure across the Philippines, including roads, bridges, and buildings. The company’s commitment to excellence has earned it trust and acclaim from clients both locally and internationally.

Breaking Barriers in a Male-Dominated Industry

Since 1995, Alice Eduardo has defied the odds in a traditionally male-dominated field. Her strategic guidance has led Sta. Elena to attain AAA and Large B status, which certifies a capitalization of over PHP300 million and the capacity to compete for billion-peso projects.

Alice Eduardo: Recognitions and Philanthropy

Alice Eduardo's contributions extend beyond the business realm. Her philanthropic endeavors have earned her spots on prestigious lists, including PeopleAsia's People of the Year in 2017 and Forbes Asia's Heroes of Philanthropy in 2018. Her support for organizations like Habitat for Humanity, the Philippine Red Cross, and Caritas Manila underscores her commitment to making a tangible difference in society.

Eduardo’s journey from the family rice-milling business in Nueva Ecija to the helm of Sta. Elena Construction is a narrative of determination and trailblazing leadership. Her recognition by Forbes Asia as a top Filipino philanthropist highlights her contributions in sectors like healthcare, education, livelihood, and housing.

Trailblazing Beyond Construction: Awards and Accolades

Alice Eduardo's remarkable career has been marked by numerous accolades, including the MVP Bossing Award from the MVP Group in 2014, People of the Year Award from PeopleAsia in 2017, and Heroes of Philanthropy from Forbes Asia in 2018. These recognitions not only honor her professional achievements but also her significant contributions to philanthropy.

Alice Eduardo: A Beacon of Empowerment and Innovation

Alice Eduardo’s story is not just one of business success; it is a narrative of breaking barriers, empowering women, and innovating in a challenging industry. She stands as an inspiration to aspiring entrepreneurs and a powerful example of how visionary leadership can redefine industry standards and contribute positively to society.

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Vincent C. Sales

Vincent C. Sales

Writer

Vincent C. Sales has been a writer for almost 30 years. He has held various roles in the intersection of two industries—marketing as well as print and digital publishing—as a business writer, as a writer and editor for parenting and healthcare, as an advertising copywriter, and as editor-in-chief of a leading consumer tech magazine.

As an author, he has published six books, notably The End of All Skies from Penguin Random House SEA. Most recently, in 2026, he published the children's book Pluto's Not a Planet.

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