CEO Profiles: Vic del Rosario, Jr.
Viva Communications, Inc. Chairman and CEO Vic del Rosario Jr. is one of the country’s most recognizable and respected names in both entertainment and business.
Viva Communications, Inc. Chairman and CEO Vic del Rosario Jr. has grown what was once a small recording company into an entertainment empire with interests in music, film, and talent management.
Through his steadfast leadership and business acumen, del Rosario continues to expand the Viva brand to other markets outside the entertainment industry, including food, beauty, and wellness.
Current Companies and Roles
- Chairman, Del Rosario Realty Holdings, Inc.
- Chairman, Viva Holdings, Inc.
- Chairman and CEO, Viva Communications, Inc.
Other Roles
- Chairman and CEO, Aberrant Media Lab, Inc.
- Chairman and CEO, Bettr Frequencies Inc.
- Chairman and CEO, Evolve Studios, Inc.
- Chairman and CEO, Studio Viva, Inc.
- Chairman and CEO, Valery Music Publishing, Inc.
- Chairman and CEO, Viva Artists Agency, Inc.
- Chairman and CEO, Viva Beauty and Wellness, Inc.
- Chairman and CEO, Viva Cubano Food, Inc.
- Chairman and CEO, Viva International Food & Restaurants, Inc.
- Chairman and CEO, Viva Networks, Inc.
- Chairman and CEO, Viva Records Corporation
- Chairman and CEO, Viva Roche, Inc.
- Chairman and CEO, Viva RTM Holding, Inc.
- Chairman and CEO, Viva Skylar Food, Inc.
- Chairman and CEO, Viva Spice, Inc.
- Chairman and CEO, Viva Store, Inc.
- Chairman and CEO, Viva Wings and Burgers, Inc.
- Chairman and CEO, Vivamax, Inc.
- Chairman and CEO, VP Lifestyle, Inc.
- Chairman and CEO, Wild Music Group, Inc.
- Chairman, CEO, and President, Viva Music and Artists Group, Inc.
- Chairman, Co-CEO, and Director, Viva One, Inc.
- Chairman, Epik Studios, Inc.
- Chairman, Ninuno Media, Inc.
- Chairman, Oomph Studios, Inc.
- Chairman, Ultimate Entertainment, Inc.
- Chairman, Vicor Music Corporation
- Chairman, Viva Communications, Inc.
- Chairman, Viva Dream Foundation, Inc.
- Chairman, Viva Flipmusic Productions Corp.
- Chairman, Viva Live, Inc.
- Chairman, Viva Music Publishing, Inc.
- Co-Chairman and CEO, OC Artists House, Inc.
- Co-Chairman and CEO, OC Music Publishing, Inc.
- Co-Chairman and CEO, OC Productions and Entertainment, Inc.
- Co-Chairman, Sari Sari Network, Inc.
- CEO and Director, Viva Communications USA, Inc.
- Director, Front Row Theatre Management Inc.
- Director, Viva Communications ME LLC
Awards and Recognitions
- Special Citation for Movie Production, 55th Filipino Academy of Movie Arts and Sciences (FAMAS) Awards (2007)
- Magna Award, Myx Music Awards (2017)
- Producer of the Year, Entertainment Editors’ Choice Awards (2018)
- Lifetime Achievement Award, QCinema International Film Festival (2019)
- Ulirang Alagad Ng Pelikula Sa Likod Ng Kamera LifeTime Achievement Award, 40th PMPC Star Awards for Movies (2024)
- Honoree, The Business Manual CEO Awards (2025)
Education
- San Beda College Manila (1965)
Key Quotes
“A lot of the local producers were basically the successful ones, the ones owned by the actors. FPJ was doing movies, Dolphy was successful with his own [film production]. So I was afraid to go into movies without my own artists. Because how can I pirate artists from Mother Lily when Regal is already Regal? So I cannot. I had to wait.”
On competing with other film companies during the 1980s
“All producers thought at that time that it was only theatrical. But since I came from the software or content business, I already knew that eventually films can be made into a cassette or eventually now streaming. In my contract, it always says, including all future inventions. My rights include all future inventions. So all my recordings and all the films that were produced basically says that we will own the rights in perpetuity.”
On pursuing video distribution and the video rental business
“When streaming came, I decided that we should be in the streaming business. Because I look at that as the new television in the future. So we’re heavy into the streaming now.”
On getting into video streaming through Viva Max
“I just let them do what they should do within the direction that I set. But if they need to consult with me, I advise them on what should be done. But basically, they’re running the show. I think they’re now capable of taking over.”
On trusting his children to take over different parts of the business
“Any objection should be discussed before we do it. Wala nang bida, wala ring may kasalanan (No one takes the sole credit or blame).”
On shared accountability and success within the company
Get more exclusive insights from Vic del Rosario Jr. as he shares his entrepreneurial journey and the lessons he wants to share from his decades of experience.
Frequently Asked Questions
Vic del Rosario Jr. is the Chairman and CEO of Viva Communications, Inc., one of the Philippines’ largest entertainment conglomerates. He is credited with building Viva from a recording company into a diversified group with interests in music, film, talent management, food, beauty, wellness, and streaming through Vivamax.
Del Rosario expanded Viva’s portfolio into food through brands like Viva Cubano and Viva Wings and Burgers, into beauty and wellness through Viva Beauty and Wellness, and into streaming through Vivamax — positioning Viva as a consumer lifestyle group rather than a purely entertainment company.
Vivamax is Viva’s proprietary streaming platform, launched in response to del Rosario’s view that streaming represents the future of television. It reflects a long-term content rights strategy he has applied since the video rental era, where all Viva contracts include rights covering future distribution formats.
Del Rosario operates on a delegated leadership model, setting strategic direction while empowering his leadership team — including family members — to run individual business units. He emphasizes shared accountability, stating that no single person takes sole credit or blame for outcomes within the company.
Del Rosario has received a Lifetime Achievement Award from the QCinema International Film Festival, a Ulirang Alagad Ng Pelikula Lifetime Achievement Award at the 40th PMPC Star Awards for Movies, and was named an honoree at The Business Manual CEO Awards in 2025, among other industry recognitions.
