Dr. Donald Patrick Lim is considered one of the founding fathers of digital marketing in the Philippines. He is currently the president and chief operating officer of DITO CME and chief innovation officer of Udenna Corporation. Prior to this, he served in various leadership capacities across media, advertising, and digital — as country CEO of Dentsu Aegis Philippines, chief digital officer of ABS-CBN Corporation, and managing director of MRM Manila. He also oversees twelve businesses of his own and provides management and digital consultancies for government and private sector clients.

Donald sits on the board of governors of the Management Association of the Philippines and serves as president of Operation Smile Philippines. He is the founder of IMMAP (Internet and Mobile Marketing Association of the Philippines) and the Creator Influencer Council of the Philippines, and founding president of the Blockchain Council of the Philippines.