case studies

Case Studies
A 2025 study offers insights into how the fresh agri-supply chains of developing countries can be optimized.

How Do Dynamic Capabilities Impact the Performance of Fresh Agricultural Firms in Volatile Environments?

Case Studies
A simulation study co-authored by AIM researchers indicates that taxi ridesharing can decrease overall commuter travel times by reducing passenger wait periods during peak hours.

How Can Taxi Ridesharing Optimize Commuting Time?

Case Studies
Many women may not perceive gender inequity in HRM practices, pointing to deeper structural and cultural factors shaping how workplace fairness is experienced and interpreted, a 2025 study finds.

Is Gender Inequity in HRM Practices Perceived to be Lower in the Philippines?

Features
Thai Mango

Pop-Ups, Pivots, and Profits: How Thai Mango Cooked Up a Scalable Brand

Features
Starting as an online business offering personalized dog bowls, the pet care brand has pivoted to physical stores as well as adding more products to its lineup. 

How This Pet Care Brand Pivoted Its Strategy

Digital Marketing
Stanley tumblers have gone from targeting blue collar workers and campers to catering to females after a car fire TikTok video led to the brand going viral.

How Going Viral Helped Boost the Sales of These Social Media-Famous Tumblers

Brand Building
Ronald McDonald, the primary mascot of fast food giant McDonald's, has disappeared from public eye due to a creepy trend that went viral.

Whatever Happened to the Clown Mascot Ronald McDonald?

Features

When Women Lead: How One Entrepreneur Turned Her Café into a Homeless Shelter During Lockdown