Features May 05, 2026

Golden ABC Expands Beyond Apparel in the Philippines

Golden ABC diversifies into F&B with SIPP, a crafted cafe concept, as it signals a shift towards a lifestyle conglomerate.

Golden ABC diversifies into the food and beverage (F&B) industry through its specialty cafe brand, SIPP, launched on April 30 at the fashion enterprise's Penshoppe branch in Mall of Asia (MoA), Pasay City.

The initiative aims to transform the company into a lifestyle group by offering curated beverages that appeal to younger demographics.

"The vision is to not just stay in fashion, but to eventually become a more full stack lifestyle group," said Bryan Liu, the company's vice president for strategy and operations, at the launch.

SIPP has a selection of specialty drinks, and does away from conventional formats with a ready-to-pour system, where drinks are served from tap.

"Whether it's coffee, whether it's juices, whether it's matcha, or whatever else the Gen Z's now are drinking, the intent is to differentiate it by not going into the classic traditional drinks, but more into specialty drinks and more curated concepts," he told The Business Manual.

Frequently Asked Questions

What is Golden ABC’s new food and beverage brand in the Philippines?

Golden ABC has launched SIPP, a specialty cafe brand, marking its official diversification from the fashion industry into the food and beverage (F&B) sector.

Where is the first SIPP cafe located?

The flagship SIPP branch is located within the Penshoppe store at the Mall of Asia (MoA) in Pasay City, leveraging high foot traffic to test the lifestyle concept.

What makes the SIPP cafe concept unique compared to traditional cafes?

SIPP differentiates itself by offering a ready-to-pour tap system for curated specialty drinks—such as coffee, juices, and matcha—specifically designed to appeal to Gen Z consumers.

Why is Golden ABC expanding beyond the apparel industry?

According to Vice President Bryan Liu, the expansion is part of a strategic vision to transform Golden ABC into a "full-stack lifestyle group" rather than remaining strictly a fashion enterprise.

How did Golden ABC adapt its operations for the F&B industry?

The company shifted from weekly to daily delivery cycles to manage perishable goods. This adjustment allowed them to apply their tight product lifecycle management to the faster pace of the food industry.

Patricia Mirasol

Managing Editor

Patricia Mirasol has spent the better part of a decade telling stories that matter, and building the teams and platforms to tell them well. A former multimedia journalist and producer at BusinessWorld — where she covered health, technology, and MSMEs and eventually co-led the online team — she's now managing editor at the refreshed The Business Manual.

Her work has been recognized by the Philippine Space Agency, the Philippine Press Institute, and the Department of Science and Technology, and spans articles, podcasts, videos, and immersive long-form features on topics close to everyday Filipino life: motorcycle taxis, water systems, and beyond.

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