GoRocky to Acquire Select Assets of Kindred

GoRocky expands into the Philippine women's healthcare market through its acquisition of select Kindred assets.

GoRocky, the Philippine-based men’s telehealth platform, enters the women’s healthcare space with its acquisition of select assets of Kindred Health, Inc.

Under the acquisition agreement, GoRocky will gain the Kindred brand, as well as its customer base, portions of its staff, and the flagship Kindred clinic in Taguig City’s Bonifacio Global District (BGC).

Founded in 2022 by Jessica de Mesa-Lim, Kindred is the first hybrid women’s health clinic in the Philippines, offering in-person and online medical services such as doctor consultations, diagnostic imaging, birth control administration, and vaccinations.

In an interview with The Business Manual in July 20, GoRocky co-founder and CEO Kiyanusch Braun shared how the expansion to women’s healthcare was a natural progression, given how over 60% of GoRocky’s weight management patients are women.

Despite women making up the majority of the platform's weight management services, Braun said that the company’s brand has not been able to cater to women.

The Kindred brand will continue to exist as it becomes part of GoRocky.

“There were over forty thousand patients in the past treated by Kindred," he said, "so we definitely want to continue that, expand on it, and make a push for women's health with the right people and right doctors in place."

Kindred Clinic Closures: What GoRocky's Acquisition Does and Doesn't Cover

Kindred has closed seven of its eight clinics, leaving the BGC flagship branch open.

Braun clarified that GoRocky is not involved in the closure of the seven Kindred clinics, as the company only acquired the BGC branch.

Also excluded from the list of assets to be acquired by the men’s health platform are certain medical equipment, such as ultrasound machines.

Kindred Health will remain a separate legal entity even after the branding is acquired. Any existing obligations, including outstanding payables, will remain with the women's health company.

Kindred posted a statement through its social media to acknowledge the lack of public updates on the company’s developments.

“Last June, we began a transition period to improve how we care for you. During this quiet phase, we know we fell short in keeping you updated,” the statement said.

Any outstanding services or purchases from the closed clinics will be honored through GoRocky during the transition period. 

Braun told The Business Manual that the GoRocky and Kindred teams are making arrangements to bring patients from closed branches to the BGC clinic or make at-home deliveries for outstanding purchases.

The women’s health company also launched “24/7 support and care coordination” to address the concerns of its patients.

The GoRocky CEO hopes these efforts can rebuild the trust between the Kindred brand and its patients that was lost during the setback.