Avon Bags 3 Silvers at the Prestigious PR Awards 2025
Avon’s triple win underscores its dedication to purpose-driven advocacy, empowering Filipinas through impactful campaigns and innovative solutions.
Global cosmetics and personal care brand Avon won three Silvers at the PR Awards 2025. Widely recognized as one of the premier platforms in the region, the PR Awards celebrate outstanding achievements in public relations and communications across Southeast Asia, South Asia, and Oceania.
The accolades reflect Avon’s commitment to creating a lasting, positive impact on the lives of Filipinas through its products, commitment to social causes, and community-based initiatives.
“We are deeply honored by the recognition at the PR Awards Asia because it reaffirms our advocacy of empowering Filipinas,” said Avon Philippines Head of Communications Mario Limlengco. “To be recognized by one of the best award-giving bodies in the industry means that we are making a significant impact on our customers.”
“It’s a proud moment that validates our belief that business success can go hand-in-hand with positive impact,” Limlengco added.
3 Silvers Won at the PR Awards 2025
Avon won the following at the PR Awards 2025:
Silver Trophy in the Best Insights-driven PR Category
Avon won a silver in the Best Insights-driven PR category for its Feel Yourself to Fight Breast Cancer campaign, which highlighted the brand’s mission to empower women by creating meaningful opportunities in both business and personal development.
Feel Yourself to Fight Breast Cancer empowered women to overcome their fears and prioritize early detection. It sought to normalize conversations around breast health.
Silver Trophy in the Best PR Campaign: Beauty & Wellness Category
Avon won its second silver trophy for its International Women’s Day 2024: Speak Out Against Violence and Shine Bright for Women in Need campaign. This International Women’s Day campaign leveraged the brand’s Hydramatic Shine Lipstick as a vehicle for change.
The brand aligned its launch with meaningful advocacy efforts, using the proceeds from the lipstick’s sales to support non-governmental organizations aiding survivors of abuse.
Silver Trophy in the Best PR Campaign: Fashion & Apparel Category
Avon earned a Silver award for its Avon Intimate Apparel: Shaping Women Who Shape the World campaign. Central to the campaign was the launch of the 360° Comfort System Collection—an intimate apparel line fronted by global fashion icon Heart Evangelista.
The collection combined cutting-edge innovation with comfort, inclusivity, and affordability to ensure that every woman feels comfortable and confident in her skin.
Avon’s Purpose-Driven Approach
The accolades Avon received at the PR Awards 2025 affirm the brand’s purpose-driven approach to business and highlight the strength of its communications efforts, not just over the past year but throughout its decades-long legacy.
Since 1992, Avon has been active in the fight against breast cancer, with the brand investing over $951 million (approximately PHP 53 billion) to educate 180 million people and fund screenings for 20 million women.
Moreover, the Avon Foundation for Women has supported global efforts to end gender-based violence for over two decades. The foundation has donated more than $91 million (approximately PHP 5 billion) and helped 15 million women and girls worldwide.
“As we celebrate this milestone, our focus remains on what lies ahead—strengthening our mission to push boundaries, champion advocacies, and build a more empowered future for every Filipina,” said Limlengco.
Frequently Asked Questions
Avon Philippines won three Silver trophies at PR Awards Asia 2025: one in the Best Insights-driven PR category for its Feel Yourself to Fight Breast Cancer campaign, one in Best PR Campaign: Beauty and Wellness for its International Women’s Day 2024 campaign, and one in Best PR Campaign: Fashion and Apparel for its Avon Intimate Apparel campaign.
PR Awards Asia is a regional platform recognizing outstanding public relations and communications work across Southeast Asia, South Asia, and Oceania. Recognition at this level signals that a Philippine brand’s communications strategy meets regional industry benchmarks — relevant for companies building cross-market brand credibility and investor-facing reputation.
The Feel Yourself to Fight Breast Cancer campaign aimed to normalize conversations around breast health and encourage early detection among Filipino women. It formed part of Avon’s long-running breast cancer advocacy, through which the brand has invested over USD 951 million globally to educate 180 million people and fund screenings for 20 million women since 1992.
Avon has aligned product launches with advocacy outcomes — most notably its Hydramatic Shine Lipstick, where proceeds from sales supported NGOs assisting survivors of abuse as part of its International Women’s Day 2024 campaign. This model integrates commercial activity with the brand’s gender-based violence prevention work, which the Avon Foundation for Women has supported globally for over two decades.
The Avon Foundation for Women has donated more than USD 91 million to global efforts addressing gender-based violence, reaching an estimated 15 million women and girls worldwide. In the Philippines, this advocacy is channeled through community-based initiatives and partnerships with organizations supporting survivors of abuse.
