UM Philippines’ Impact Day 2025 Champions Women’s Empowerment and Local Crafts
Women from a barangay in Marikina participated in a handicraft workshop and learning session during Impact Day 2025.
Media agency UM Philippines successfully hosted Impact Day 2025 on July 11 in Barangay Barangka, Marikina City.
Held in partnership with the Community Crafts Association of the Philippines (CCAP), the event provided skills development and livelihood empowerment to the women of Barangay Barangka, This year’s focus is Community, as one of UM’s core values (Community, Courage, Curiosity), reinforcing its connection to local initiatives and causes.
“We wanted to give women not just a skill, but a platform for economic independence,” said IPG Mediabrands Philippines CEO Tricia Camarillo-Quiambao. “Impact Day is more than outreach—it’s about enabling real, sustainable change.”
“I’m deeply touched by how our people brought our values of Community, Courage, and Curiosity to life,” Camarillo-Quiambao added. “Their work in Barangay Barangka is a powerful reminder of how our industry can contribute to inclusive growth and social good.”
Workshop and Learning Session
Impact Day 2025 hosted a handicraft workshop to Barangay Barangka, offering women both a creative outlet and a chance at economic empowerment.
Participants were taught how to create marketable goods using both traditional and modern crafting techniques. They were also educated on how to monetize their creations through a session called Craft to Cash: The 5 Steps of Live Selling Success, which provided practical knowledge on tapping the live commerce economy.
What Other Agencies Can Learn
Purpose-driven work can be the heart of day-to-day business. Impact Day shows that it is possible to bridge creativity, commerce, and community. It stands as a compelling example of how agencies can engage meaningfully at the grassroots level, offering valuable insights for replicable, community-driven initiatives.
Impact Day reflects UM Philippines’ values-led culture and the principles of Full Color Media on celebrating human ingenuity through nuance, diversity and difference.
With this vision, UM Philippines is set to build on its momentum by pursuing deeper partnerships and expanding its community outreach. Each initiative reinforces the company’s core belief that media can be a powerful driver of meaningful change.
Frequently Asked Questions
Impact Day is an annual corporate social responsibility event where UM Philippines partners with local organizations to provide skills training, livelihood support, and resources to underprivileged communities nationwide.
The 2025 event focused on women empowerment and local craftsmanship, specifically partnering with the Community Crafts Association of the Philippines to support mothers in Barangay Barangka, Marikina City.
Participants engaged in hands-on handicraft workshops using traditional techniques and received practical training from the UM team on digital marketing and live selling to help sell their goods.
The initiative aims to provide women with more than just temporary aid; it focuses on granting them sustainable skills, economic independence, and a reliable platform for future growth.
Impact Day demonstrates how media agencies can move beyond corporate work to create meaningful, grassroots change, fostering development and equity within the local communities they serve.
