2025 Tambuli Awards Complete List of Winners
Frequently Asked Questions
Dr. George T. Yang, Chairman and Founder of McDonald's Philippines, received the Lifetime Achievement Award at the 2025 Tambuli Awards, recognizing his sustained impact on Philippine business, brand-building, and the quick-service restaurant industry over several decades.
McDonald's Philippines, Grab Philippines, and GCash were among the most recognized companies at the 2025 Tambuli Awards, collectively earning distinctions across Grand Prix, Gold, Silver, and Bronze categories for campaigns spanning inclusive growth, everyday purpose, and societal impact.
The Tambuli Awards, organized by the University of Asia and the Pacific's School of Media and Marketing, recognizes brands, businesses, and leaders that drive business performance through purpose — spanning societal brand purpose, functional brand purpose, and corporate purpose programs across the Philippines and Southeast Asia.
The Grand Prix is the highest campaign honor at the Tambuli Awards. In 2025, two Grand Prix distinctions were awarded: Grab Philippines for Grab Unblocks the Worst Airport in Asia under Leaders for Corporate Purpose, and Philippine Airlines for Safetynovela under Masters of Everyday Purpose, with Cebu Pacific Air also recognized under Builders of Society.
Ogilvy Manila was named Agency of the Year at the 2025 Tambuli Awards. The agency also contributed to winning campaigns including Flight Patterns for Cebu Pacific Air and The Never-Ending Chant for Nestlé Philippines.
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