AXA PH Launches Emma Digizone to Bring Services Closer to Customers

By opening the first Emma DigiZone, insurance giant AXA PH marks a key milestone in providing the ease, convenience and flexibility of digital solutions to its policyholders.

Connectivity is no longer a luxury; for modern consumers, it’s the norm. Knowing this–and seeking to better connect to these customers–AXA PH launched Emma DigiZone.

The first Emma DigiZone, which features self-service kiosks, was launched at the AXA Service Center Makati branch on July 17, bringing the company’s services even closer to its customers’ daily lives.

AXA created the Emma by AXA PH app to give its customers the ability to access and manage their insurance policies directly without the need to contact their agent or branch. Emma DigiZone, a physical site at key AXA branches, serves as a bridge to aid customers in accessing the Emma by AXA PH app.

Within each zone, customers can easily register or log in to the Emma by AXA app through self-service kiosks. For those who prefer personal assistance, on-ground support is also available. Branch Services Specialists (BSS) are on standby at each Emma DigiZone kiosk to guide AXA PH policyholders.

Kathleen Villegas, Chief Operations Officer of AXA Philippines, hails the Emma DigiZone as central to the company’s commitment to its customers.

“The launch of the Emma DigiZone is a key milestone in our commitment to deliver easy, convenient digital solutions for our customers. This initiative is about empowering them to take control of their policies, while also extending the accessibility of digital insurance solutions,” she said.

Emma DigiZone: Easier Access, More Flexibility

Both new and existing policyholders can benefit from Emma DigiZone. This development brings added value to customers who frequently rely on regular access to AXA PH’s services. Emma DigiZone helps reduce waiting time and gives customers more flexibility in managing their policies. At any Emma DigiZone, they can view their account value, top up, pay premiums, and more.

“More than just convenience, the Emma DigiZone represents a smarter, faster way for our customers to manage their insurance needs,” Villegas added. “By bringing digital tools directly to our service centers, we are delivering a more intuitive and empowering experience, one that fits seamlessly into how people live and interact today. We want to keep innovating for our customers so they know they can stay protected with a partner they can rely on anytime, anywhere.”

Financial Security for Almost 2 Million Policyholders

Established in 1999, AXA Philippines is one of the largest insurance companies in the country. It offers financial security to close to 2 million individuals through its group and individual life insurance as well as general insurance products.

AXA Philippines is a joint venture between the AXA Group, headquartered in France, GT Capital Holdings, Inc. (GT Capital), a leading listed conglomerate in the Philippines, and Metropolitan Bank and Trust Company (Metrobank), one of the Philippines’ largest financial institutions.