MADWORLD 2025 Spotlights the Future of Fashion, Beauty, and Marketing

MADWORLD 2025 blended the dynamic narratives of fashion, beauty, and equality into a compelling conference experience.

In a striking convergence of commerce and culture, MADWORLD 2025 drew thousands of the country’s brightest marketing minds for a landmark 15th anniversary celebration.

With this year’s theme: “MADWORLD 2025: Beyond Style and Glamour,” the annual conference highlighted the future of marketing through the lens of innovation, inclusivity, and influence before its 4,000-strong attendees, bringing together academic institutions and industry leaders nationwide.

Redefining Marketing, disrupting norms

Held at the FilOil EcoOil Centre on April 5, the much-awaited event, organized by the Philippine Junior Marketing Association (PJMA) in partnership with the Philippine Marketing Association (PMA) and Havas Ortega Group, cemented its reputation as the premier annual marketing and advertising event in the Philippines.

Participants gained valuable insights and learned innovative strategies around topics such as segmenting market identities, fashion and beauty marketing, and equality marketing.

“Not everyone has to follow one model, you define yourself. You are beautiful in your own way, and your choices as a consumer have the power to shape the future of the fashion industry,” affirmed Jos  Ortega, CEO of Havas Ortega Group in his keynote address.

In her own speech, Janine Recto, VP for Asia Media Brands at One MEGA Group Inc emphasized the importance of aesthetics in influencing feelings and sentiment, and how it shapes a brand’s story and identity.

 “In a world where feelings are everything, aesthetics create desires, and every detail tells a story,” said Recto.

Meanwhile, Ramon Galicia, COO at One MEGA Group and Publisher of VMAN SEA, declared fashion as an emotional choice rather than a functional need—highlighting the role of aspiration in marketing.

VOGUE Philippines Art Director Jann Pascua expressed his views as a true creative, saying, “Color is a language that allows us to communicate emotions, values, and ideas without telling words. It can help shape the narrative. It’s time to get creative with imagery and words, you have the entire rainbow!”

On the other hand, Leah Ayeng, Director for Youth and Academe of the Philippine Marketing Association, provided valuable advice to young marketers.

“If you’re given a platform, use it wisely by embracing sustainable practices and becoming responsible consumers and marketers,” she said.

A power panel on purpose and progress

Moderated by serial entrepreneur, event host, and The Business Manual’s  Editor-In-Chief  RJ Ledesma, the conference’s powerhouse panel assembled industry icons like Archie Carrasco of AGC Power Holdings, beauty entrepreneur Nikki Tang, VOGUE Philippines Deputy Editor Pam Quinones, and GENTRY Timepieces’ Hayb Anzures. Their candid discussion tackled the intersections of beauty, fashion, and purpose—from sustainability to representation.

Youth, culture, and digital narrative

A special collaboration with NYLON Manila brought fresh perspectives from content creators Bianca Lao and Nica Glorioso, who discussed the power of youth culture in shaping brand identity and relevance in the digital age.

The duo emphasized the importance of authenticity and staying true to one’s values, to build trust and loyalty from this generation of conscious, worldly and critical customers.

A Legacy of Leadership and Innovation

Spearheaded by Project Head Paul Kirby S. Baltazar, Executive Vice President of PJMA from National University – Fairview, MADWORLD 2025 is made possible by the 38th National Executive Board, 37th Regional Directors, and the dedicated trainees and volunteers from PJMA’s Synergy Training Program and Regional Directors Training Program.

With the support of AGC Power Holdings Corp., Prestige Paper Products and other partner organizations, this year’s MADWORLD continues its legacy of building platforms that ascend marketing education, empower young professionals, and foster a more inclusive and innovative industry future.