Sun Life Introduces Wealth Management Solution For Families
Market volatility and transition risks are driving stewards of multi-generational wealth toward structured preservation frameworks to ensure a seamless transfer of assets across generations.
Sun Life, a life insurance company in the Philippines, recently launched Sun Life Premier Legacy, a solution aimed at family wealth management and preservation.
Launched at Grand Hyatt Manila, the newest product caters to the Philippines’ growing community of stewards of multi-generational wealth, who are wary of how they will transfer their business and wealth to succeeding generations.
Four-fifths (81%) of respondents surveyed say they fear their wealth not being preserved beyond the next generation, according to the 2025 “Passing the torch: Building lasting legacies in Asia” report published by the insurance provider.
The study found that only 18% of respondents feel “fully prepared” with their legacy arrangement should they pass away.
6% of respondents, meanwhile, said they completed and communicated their legacy plans; 25% shared that they have no arrangement in place.
“We’ve heard this whispered in several circles, wherein they say the first generation builds [the wealth], the second generation spends it, and the third generation is left with nothing,” Sun Life Philippines Chief Client Experience and Marketing Officer Carla Gonzalez-Chong said in her speech during the event.
Sun Life Philippines Chief Client Experience and Marketing Officer Carla Gonzalez-Chong. Photo from Sun Life.
What is the Sun Life Premier Legacy Solution
Sun Life Premier Legacy is a comprehensive wealth management solution designed to help clients preserve and transfer their wealth across generations. It consists of two key features: the Legacy Settlement Option and the Mental Incapacity Benefit.
The Legacy Settlement Option allows policy owners to structure payouts to beneficiaries across specific time periods or release in controlled installments. The Mental Incapacity Benefit lets policy owners choose a pre-designated individual to access defined benefits should the owner lose their capacity to manage their plan due to illness or injury.
The solution also grants policy owners access to potential dividend earnings, as well as VIP services including priority processing, select medical concierge services, and access to legacy planning forums.
How Founders Build Generational Wealth Preservation Strategies
With few Filipino families and businesses feeling confident about their legacy arrangements, Sun Life Philippines prepared its teams to share public information on ways to preserve wealth.
Gonzalez-Chong told The Business Manual how the insurance provider trained their financial advisors.
“Our advocacy is to ensure that they are aware of these options, but at the same time, acting on that awareness, because awareness is just half the battle,” Gonzalez-Chong said in an interview.
“If you have a plan in place and follow through on it, you can have a greater sense of control, knowing there is continuity and guidance around that plan.”
At the Sun Life Premier Legacy launch. Photo from Sun Life.
Why Market Volatility Drives Investors Toward Guaranteed Products
Close to half (41%) of respondents say they worry about market volatility threatening the value of their wealth, according to the 2025 “Passing the Torch” report.
When asked how the insurance industry has changed since the war in Iran and the rising gas prices, Gonzalez-Chong noted how the company’s clients have opted for more “conservative” investments, a trend last seen during the COVID-19 pandemic.
“The behavior of our clients has shifted towards more ‘guaranteed’ types of products because they want some control in how they’re managing their money,” she said, “so there’s some pessimism around non-guaranteed types of products.”
She added that the best way to navigate through “negative scenarios” like the ongoing geopolitical crisis is to be equipped in advance.
Being prepared is being in control, she said.
“Having that plan ensures that, in a way, you are controlling some of the uncontrollable,” Gonzalez-Chong said. “If you’re the type of person who wants to ensure that you don’t become a burden to anyone, then it’s best to be prepared.”
Detailed information on Sun Life Premier Legacy can be found on the official website.
This content was produced in collaboration with Sun Life. Our Partner Content features help us advance our mission to provide relevant stories, expert insights, and business intelligence that empower Filipino entrepreneurs. The Business Manual oversees partnership standards.
Frequently Asked Questions
Sun Life Premier Legacy is a specialized wealth management and preservation framework launched on May 5, 2026. It is tailored for stewards of multi-generational wealth in the Philippines who are concerned about market volatility and want to ensure their business and personal wealth are successfully transitioned to the next generation.
The solution is built around the Legacy Settlement Option and the Mental Incapacity Benefit. The Legacy Settlement Option gives policy owners the power to control how beneficiaries receive payouts through specific time periods or installments, while the Mental Incapacity Benefit allows a pre-designated person to manage the plan if the owner suffers an illness or injury that prevents them from doing so.
Current market behavior is being driven by a desire for control amidst global instability, such as geopolitical conflicts and fluctuating gas prices. According to the 2025 “Passing the Torch” report, 41% of respondents fear that market volatility will diminish their wealth, leading many to move away from non-guaranteed products in favor of more conservative, “guaranteed” options.
The article highlights a lack of preparation among wealthy families, noting that only 18% of survey respondents feel fully prepared for their eventual passing. Furthermore, only 6% of people have communicated a completed legacy plan to their heirs, while a quarter of those surveyed admit to having no formal arrangements in place at all.
In addition to wealth preservation, policy owners are granted access to several premium perks including potential dividend earnings and specialized VIP services. These services include priority processing for transactions, select medical concierge support, and invitations to exclusive forums focused on legacy planning.
More From Features
