TikTok Shop, IPOPHL Safeguard Business Growth Through IP Protection
TikTok Shop and the Intellectual Property Office of the Philippines (IPOPHL) held an IP Bootcamp that focused on practical methods for managing intellectual property protection on the platform.
TikTok Shop and the Intellectual Property Office of the Philippines (IPOPHL) held an IP Bootcamp for brand owners and rights holders in April, known as National Intellectual Property Month.
The session featured updates on TikTok Shop‘s Intellectual Property Protection Center (IPPC), insights from IPOPHL on the Philippines’ IP enforcement landscape, and a panel discussion with TikTok Shop Mall brand partners on how stronger IP protection supports business growth in the digital marketplace.
The IPPC is an integrated platform where rights holders can register, monitor, and report suspected infringements.
Intellectual property protection is essential to fostering innovation, fair competition, and consumer trust in today’s digital economy, according to Christine V. Pangilinan-Canlapan, director of the Bureau of Legal Affairs and supervising director of the IP Rights Enforcement Office of the IPOPHL.
The partnership with TikTok shop, she said in a press statement, is “a shared commitment to equipping businesses, rights holders, and consumers with the knowledge and tools they need to help build a safer and more accountable e-commerce environment.”
How Proactive IP Protection Builds Consumer Trust
Between January and June 2025, TikTok Shop rejected more than 40 million product listings worldwide for intellectual property rights (IPR) violations, according to the platform’s Safety Report.
The report, published on November 6, 2025, also states that more than 2 million products were removed after being listed.
Safety is at the core of how TikTok Shop operates, according to Yves Gonzalez, head of public policy for the Philippines at TikTok Shop.
“A marketplace only thrives when it is built on authenticity,” he said in a press statement.
“When a consumer clicks ‘buy’ on the platform, they are also buying into the promise of a brand,” he said. “Our responsibility is to help ensure that promise is protected through strong policies, proactive enforcement, and tools that empower rights holders to act in real time.”
Equipping Sellers With the Intellectual Property Protection Center
TikTok Shop’s partnership with the IPOPHL includes the co-development of educational content under the #TikTokShopSmart initiative, designed to help both consumers and sellers better understand how to identify counterfeit goods, protect intellectual property, and shop more safely online.
This includes guidance on spotting fake products and making more informed purchase decisions for buyers, as well as tools such as TikTok Shop’s IPPC for sellers.
At the IP Bootcamp’s panel discussion, TikTok Shop Mall brand partners shared how trust, authenticity, and platform support have helped them strengthen their presence and connect with engaged audiences through content-driven discovery.
Stronger IP protection creates value by helping businesses protect brand equity, reduce counterfeit-related risks, and participate with more confidence in digital commerce.
“Protecting intellectual property is essential to maintaining the integrity of our brand and the trust we’ve built with Filipino customers over time,” said Cristina Montinola, franchise & export manager of Bench.
The IP safeguards TikTok Shop Mall provides give PUMA “added confidence that our brand is properly represented online, while also enabling us to connect with highly engaged communities through content-driven discovery in a way that supports both trust and growth,” the sports apparel company’s Southeast Asia Marketplace Manager, Javier Sabarre, said.
This content was produced in collaboration with TikTok. Our Partner Content features help us advance our mission to provide relevant stories, expert insights, and business intelligence that empower Filipino entrepreneurs. The Business Manual oversees partnership standards.
Frequently Asked Questions
The partnership focuses on equipping brand owners and rights holders with the knowledge and tools necessary to manage intellectual property (IP) protection effectively. Through initiatives like the IP Bootcamp and the Intellectual Property Protection Center (IPPC), both organizations aim to build a safer, more accountable e-commerce environment that fosters innovation and consumer trust.
The partnership focuses on equipping brand owners and rights holders with the knowledge and tools necessary to manage intellectual property (IP) protection effectively. Through initiatives like the IP Bootcamp and the Intellectual Property Protection Center (IPPC), both organizations aim to build a safer, more accountable e-commerce environment that fosters innovation and consumer trust.
According to the 2025 Safety Report, TikTok Shop demonstrated rigorous enforcement by rejecting over 40 million product listings globally for IPR violations between January and June. Additionally, the platform removed more than 2 million products that had already been listed, highlighting a robust commitment to maintaining marketplace authenticity and protecting brand promises.
TikTokShopSmart is a collaborative educational campaign between TikTok Shop and IPOPHL created to help both sellers and consumers navigate the digital economy safely. The initiative provides practical guidance on identifying counterfeit goods, understanding IP rights, and making informed purchase decisions to reduce risks associated with fake products in the digital space.
Strong IP protection allows major brands to maintain their integrity and protect brand equity while engaging with large online communities. By reducing counterfeit-related risks, platforms like TikTok Shop Mall give companies the confidence to use content-driven discovery to connect with audiences, knowing their brand is accurately represented and their customers’ trust is preserved.
