Spearheading Real Estate Growth in Visayas and Mindanao: CEO Awards Honoree Jose Soberano III
The Business Manual recognizes the leadership and service of Jose Soberano III, President and Chairman of Cebu Landmasters in its first CEO Awards.
Jose Soberano III, the President and Chairman of Cebu Landmasters, has had a significant role in growing Cebu Landmasters into the leading real estate developer in the Visayas and Mindanao regions, with more than 115 projects across 16 key areas. For his expertise and vision in real estate development, The Business Manual honored him in its first CEO Awards, a celebration of the nation's top business leaders.

Founding and Expanding Cebu Landmasters
Since establishing Cebu Landmasters in 2003, Soberano has guided it from its initial single residential project to a diverse portfolio that now includes residential, office, hotel, retail, and estate developments. Under his leadership, Cebu Landmasters has become the top developer in its region, reflecting Soberano's deep understanding of local markets and his ability to cater to various segments.
Pivotal Contributions and Economic Impact
Jose Soberano's tenure has been marked by significant contributions to vertical and horizontal developments, notably in the Cebu Business Park and Cebu IT Park. These projects have been crucial in bolstering the economic landscape of Cebu, demonstrating Soberano's commitment to regional development.
Cebu Landmasters has experienced remarkable financial growth under Soberano's stewardship, with revenues increasing by 40.27% and net income improving by 21.35%. Beyond financial success, the company is known for its commitment to affordability, quality, community-focused developments, and sustainable practices in the Visayas and Mindanao regions.
Community Support
The company's CSR campaigns, particularly during the COVID-19 pandemic, have been notable. Initiatives like supporting the healthcare community, providing medical supplies, and donating facilities for frontline workers underscore Soberano's commitment to societal well-being.
Distinguished Career and Leadership Roles
Jose Soberano's impressive career spans over two decades in various capacities within the Ayala Group of Companies. His post-retirement journey has been equally impactful, with leadership positions in several organizations, including the Rotary Club of Cebu and the Chamber of Real Estate and Builders’ Association, Inc., Cebu Chapter.
Awards and Accolades
Jose Soberano's achievements have been recognized with numerous prestigious awards, including the Philippines Real Estate Personality of the Year at the PropertyGuru Philippines Property Awards, Entrepreneur of the Year from the Cebu Chamber of Commerce, and several honors from the Philippine Property Awards, and Ernst and Young.
Jose Soberano's journey with Cebu Landmasters stands as a remarkable example of entrepreneurial success, commitment to regional development, and sustainable business practices. His achievements in transforming the landscape of real estate in Visayas and Mindanao have set new standards in the industry, making him a deserving recipient of this prestigious award.

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